蘑菇视频

I am

Olivier BRAUN

Marketing
Permanent Professor

Presentation

Biography

After ten years of business practices and profit centre management with the industry and distribution branch of Saint-Gobain; Olivier Braun turned to the professional training of managers in business and trained students in his three fields of competence: marketing, management and human resources.
The doctoral work has led him to take an interest in the socially responsible behaviour of employees in the interim sector. The study of the beliefs of employees in recruitment or training situations, for example, highlighted some determinants of the discriminatory practices of employees.
His areas of research concern the psychological contract and socially responsible behaviours. He is also attracted to the field of sales force management and consumer behaviour.

Degrees and Training

Year Title Institution Country
2014 Ph.D, Business Administration, Human Resources Management & CSR Strasbourg University France
2010 Master of Business Administration, Business Administration EM Strasbourg France
2005 Specialized Mastere, Business Administration, Marketing National Conservatory of Arts and Crafts France

Courses Taught

Year Title Country Institution
2023 Le d茅veloppement d'entreprises en France United States of America Georgia State University
2023 Sustainable consumption in the French context United States of America Georgia State University
2023 Intra AME Architecture France 蘑菇视频 Business School
2023 Management 脿 distance et 茅quipe virtuelle / House of Training Luxembourg France 蘑菇视频 Business School
2023 Immersion week France 蘑菇视频 Business School
2023 狈茅驳辞肠颈补迟颈辞苍 internationale France 蘑菇视频 Business School
2023 Actions commerciales France 蘑菇视频 Business School
2023 Inter Cycle Parcours Marketing et Commercial France 蘑菇视频 Business School
2023 Nouveaux modes d'organisation et de consommation France 蘑菇视频 Business School
2023 France 蘑菇视频 Business School
2022 Concours de vente France 蘑菇视频 Business School
2022 D茅fi strat茅gique d'entreprise France 蘑菇视频 Business School
2022 D茅veloppement des projets marketing et commerciaux France 蘑菇视频 Business School
2022 G茅rer la marque et l'exp茅rience client France 蘑菇视频 Business School
2022 狈茅驳辞肠颈补迟颈辞苍 des solutions complexes France 蘑菇视频 Business School
2021 Marketing / Planification Strat茅gique France 蘑菇视频 Business School
2021 Nouveaux modes d'organisation et de consommation France 蘑菇视频 Business School
2021 Simulation de Gestion France 蘑菇视频 Business School
2020 Marketing relationnel et de la marque France 蘑菇视频 Business School
2020 Gestion de la publicit茅 num茅rique France 蘑菇视频 Business School
2020 Gestion du Comportement Organisationnel France 蘑菇视频 Business School
2020 Managing Organizational Behaviour France 蘑菇视频 Business School
2019 International commerce / Marketing France 蘑菇视频 Business School
2019 Fonctions de l'Entreprise et Intro. 脿 la Strat茅gie France 蘑菇视频 Business School
2019 Research Methodology France 蘑菇视频 Business School
2019 狈茅驳辞肠颈补迟颈辞苍 commerciale & Business Development France 蘑菇视频 Business School
2019 Techniques de vente France 蘑菇视频 Business School
2019 Fondamentaux du Marketing France 蘑菇视频 Business School
2019 Pilotage de la performance commerciale France 蘑菇视频 Business School
2018 INTERNATIONAL MARKETING France 蘑菇视频 Business School
2018 Marketing and the case studies France 蘑菇视频 Business School
2015 Sustainable development and tourism France EM Strasbourg
2014 Sociology of organizations and industrial relations France National Conservatory of Arts and Crafts
2013 Supply chain France EM Strasbourg
2013 狈茅驳辞肠颈补迟颈辞苍 France National Conservatory of Arts and Crafts
2013 Human Resources Management France EM Strasbourg
2013 International negotiation France Strasbourg University
2012 Team management France Academy of Dijon
2011 Marketing GRC Vente France National Conservatory of Arts and Crafts

Research Interests

  • Comportement Organisationnel
  • Marketing
  • Corporate Social Responsibility
  • Management de proximit茅

Publications

Year Type Reference
2026 Journal article BRAUN, O. (2026). A Grounded Theory of Hybrid Remote Leadership: Managing the 4Cs of Collaboration, Competencies, Conduct, and Care. @GRH, 58(1), 89-120. https://shs.cairn.info/journal-agrh1-2026-1-page-89?lang=en
2026 Journal article FATEN, M., BEN DAHMANE MOUELHI, N., DAVID-IGNATIEFF, A., & BRAUN, O. (2026, June). C’est Qui Le Patron ?! : comment la co-cr茅ation permet de convaincre les consommateurs de payer un “prix juste”. The conversation. https://doi.org/10.64628/AAK.vvyqq7v7u
2026 Published cases with instructional materials FATEN, M., BRAUN, O., DAVID-IGNATIEFF, A., & NORCH脠NE BEN DAHMANE MOUELHI, N. (2026). Recettes gagnantes du mod猫le d鈥檃ffaires de CQLP Pour le bon, le bien et le 芦 juste 禄 prix. https://www.ccmp.fr/collection-essca/cas-recettes-gagnantes-du-modele-daffaires-de-cqlp-pour-le-bon-le-bien-et-le-juste-prix
2025 Communications in an Academical or Professional conference BRAUN, O., “Managers’ Role in Facilitating Employee Adaptation to Remote Work: Challenges and Practical Strategies for Effective Management” in AHRD, 2025, Washington, United States of America
2025 Communications in an Academical or Professional conference BRAUN, O., “Investigation of Ethical Business Practices in a Temporary Employment Agency: The Role of Identification” in International Marketing Trends Conference, 2025, Venise, Italy
2025 Communications in an Academical or Professional conference BRAUN, O. (2025, June). Webinar – D茅velopper sa n茅gociation commerciale. [Communications in an Academical or Professional conference]. Paper Jam club_Luxembourg
2025 Published cases with instructional materials BRAUN, O. – “Heineken: Un h茅ritage 脿 l’茅preuve de la G茅n茅ration Z en France” – 2025, Centrale de cas et de m茅dias p茅dagogique (CCMP), Paris, France
2025 Published cases with instructional materials BRAUN, O. – “ALELOR : Exporter la moutarde alsacienne au pays du wasabi” – 2025, Centrale de cas et de m茅dias p茅dagogique (CCMP), Paris, France
2024 Journal article REBIERE, P., O. BRAUN, “The contribution of digitization to successful international expansion: lessons from Decathlon鈥檚 strategic movements”, Journal of Business Strategy, November 2024, vol. 45, no. 6
2024 Journal article DAVID-IGNATIEFF, A., BRAUN, O., FATEN, M., RETHORE, C., & NORCH脠NE BEN DAHMANE MOUELHI, N. (2024). Comment la co-cr茅ation contribue t-elle 脿 renforcer le capital marque ? Le cas de 芦 C鈥檈st Qui Le Patron 禄? Recherche et Cas en Sciences de Gestion, 26, 107 脿 129. https://shs.cairn.info/revue-recherche-et-cas-en-sciences-de-gestion-2024-2-page-107?lang=fr
2024 Communications in an Academical or Professional conference BRAUN, O., C. RETHORE, P. KITCHEN, “The contribution of CSR experts to the creation of social value in a multi-stakeholder context: an emerging model” in AHRD International Research Conference, 2024, Washington, United States of America
2024 Communications in an Academical or Professional conference BRAUN, O., C. RETHORE, “Multinational Managers Confronted with “Doing Good by Doing Well鈥� Exploring Socially Responsible Practices” in Delivering Sustainability through Ecosystem Innovation, ELMV, 2024, Paris, France
2024 Published cases with instructional materials BRAUN, O. – “Dynamiser l’attractivit茅 internationale de la ville de Paris post Covid” – 2024, Collection 蘑菇视频, Paris, France
2024 Published cases with instructional materials BRAUN, O. – “LIDL : La croissance inach茅v茅e du g茅ant en Espagne” – 2024, Centrale de cas et de m茅dias p茅dagogique (CCMP), Paris, France
2023 Journal article MESLY, O., C. RETHORE, O. BRAUN, “Comment se mettre d鈥檃ccord en entreprise ?”, The conversation, August 2023
2023 Book Chapter BRAUN, O., “Manager pour accro卯tre la performance au travail” in Management des entreprises – De l’茅laboration de la strat茅gie au d茅veloppement de la transversalit茅., C. Bertin & J. Koehl (Dir.) Ed., ELLIPSES, pp. 61-72, 2023
2023 Book Chapter FINSTAD-MILION, K., O. BRAUN, “L鈥檌nnovation sociale au service de l鈥檌nsertion sociale : Le Cas de FACE Vosges et de ses partenaires publics et priv茅s” in Innovations sociales. Leviers pour une transition sociale, 茅conomique et environnementale., Anne Carbonnel, Rapha毛l Didier, Delphine Wannenmacher Eds, 脡PURE – 脡ditions et Presses universitaires de Reims, chap. 3, 2023
2023 Communications in an Academical or Professional conference OUMESSAOUD, A., K. FINSTAD-MILION, O. BRAUN, “Social Rules between Institutional Actors that Foster Social Innovation for Inclusive Organizations” in Artem international conference on Organizational Creativity and Sustainability (ARTEM OCC), 2023, Durban, South Africa
2022 Journal article CECCARELLI, A., S. PERSSON, O. BRAUN, “L鈥檋abit ferait-il encore le banquier ? Le cas du recrutement des charg茅s de client猫le dans la banque de d茅tail”, Management & Avenir, November 2022, vol. 5, pp. 79-102
2022 Journal article BRAUN, O., A. CECCARELLI, C. MORIN-ESTEVES, “Les contributions mutuelles entre les ONG locales et les entreprises : un facteur de cr茅dibilit茅 du rapportage social fond茅 sur trois piliers”, Revue Internationale de Psychosociologie et de gestion des Comportements Organisationnels (RIPCO), April 2022, vol. XXVIII, no. 72, pp. 5-25
2022 Communications in an Academical or Professional conference FINSTAD-MILION, K., O. BRAUN, “Social Innovation for Integrating the Long-term Unemployed : The Case of FACE Vosges and its Public and Private Partners” in 9th Responsible Management Research Conference: Societal Impact Through Entrepreneurship and Innovation, 2022, Innsbruck
2022 Published cases with instructional materials BRAUN, O. – “BURGER KING : Comment la marque s’impose-t-elle sur le march茅 fran莽ais ?” – 2022, Centrale des Cas et des M茅dias P茅dagogiques (CCMP), Paris, France
2021 Communications in an Academical or Professional conference BRAUN, O., “l鈥橧SO26000 et l鈥橧SO45000 que peut-on faire concr猫tement?”, 2021, Nancy, France
2021 Published cases with instructional materials REBIERE, P., O. BRAUN – “NESPRESSO : Un management offensif pour d茅fendre son business model” – 2021, Centrale des Cas et des M茅dias P茅dagogiques (CCMP), Paris, France
2021 Published cases with instructional materials BRAUN, O., P. REBIERE – “BOUYGUES et Dispositif PINEL : sur fond de crise 茅co-sanitaire, comment n茅gocier 脿 l’aide de ce levier fiscal ?” – 2021, Centrale des Cas et des M茅dias P茅dagogiques (CCMP), Paris, France
2020 Published cases with instructional materials REBIERE, P., O. BRAUN – “Decathlon : s茅duire une client猫le mondiale ? les le莽ons du leader mondial du sport” – 2020, Centrale des Cas et des M茅dias P茅dagogiques (CCMP), Paris, France
2020 Published cases with instructional materials BRAUN, O., P.REBIERE – “Tryba : R茅ussir une communication omnicanale au service du d茅veloppement de ses Concessions” – 2020, Centrale des Cas et des M茅dias P茅dagogiques (CCMP), Paris, France
2019 Journal article BRAUN, O., L.RAMBOARISON, I.BARTH, “Les Contrats Psychologiques 脿 l’茅preuve de la diversit茅: L’influence des facteurs organisationnels sur le sch茅ma mental”, Management & Avenir, September 2019, vol. 110, no. 4, pp. 79 -102
2019 Journal article MESLY, O., O.BRAUN, “The Wealth-Building Diamond of Project Management: An Integrative Emerging Model”, The Journal of Wealth Management, April 2019, vol. 22, no. 1, pp. 97-107
2019 Communications in an Academical or Professional conference BRAUN, O., C.FIORI-KHAYAT, C.MORIN-ESTEVES, A.CECCARELLI, C.GENDRON, “La contribution des ONG locales 脿 la cr茅dibilit茅 du rapportage social” CSEAR 5th French Conference on Social and Environmental Accounting Research. 2019, Paris, France
2019 Communications in an Academical or Professional conference BRAUN, O., C. FIORI-KHAYAT, “The Determinants of Employee Commitment to CSR.” in AOM Meeting, 2019, BOSTON, United States of America
2019 Communications in an Academical or Professional conference BRAUN, O., A.CECCARELLI, C.FIORI-KHAYAT, C.MORIN-ESTEVES, C.GENDRON, “Private companies and non-profit organizations: practices, actions and expectations” in The 8th International Conference on Social Responsibility, Ethics and Sustainable Business, 2019, BRAGA
2019 Communications in an Academical or Professional conference BRAUN, O., “L’exp茅rience client et les 茅motions des clients” in DCF (Dirigeants Commerciaux de France), 2019, Nancy, France
2019 Communications in an Academical or Professional conference BRAUN, O., “Les 茅volutions des m茅tiers de la vente” in DCF (Dirigeants Commerciaux de France), 2019, Nancy, France
2015 Communications in an Academical or Professional conference BRAUN, O., “Human Resource Professionals as Change Agents of the Corporate Culture in Implementing CSR: An Operational Model of Empowerment” A.D.E.R.S.E. 2015, Strasbourg, France
2014 Communications in an Academical or Professional conference BRAUN, O., C. HANSEN, “When is Social Responsibility a Myth and When is it Genuine Sustainable Development” in 17th IAMB Conference, 2014, Brazil Coauthorspresented
2011 Journal article IMBS, P., O. BRAUN, “Comment la filiale d’une entreprise am茅ricaine implant茅e en France s’approprie -t-elle la politique R.S.E de la maison m猫re”, Gestion 2000, November 2011, vol. 28, no. 5, pp. 15-30