Michel MAKIELA
Marketing
Permanent Professor
Presentation
Biography
Michel Makiela is the director of the Executive MBA Program of 蘑菇视频 Graduate Business School. As Associate Professor in Marketing Department, he is coordinating the route "Retail, e-commerce and Key Account Management" in 蘑菇视频 graduate program. He is also coordinating an ARTEM workshop in partnership wih Cora Retail Group. Michel has held senior marketing positions in IT companies including HP, Dassault, Thales and Bolloré. He has significant experience in Strategic marketing, New Business development, Product management, Partnerships and Alliances, Sales channels management. He was consultant in automotive clusters for joint-innovation and in new business models for applications for connected vehicles. His teaching areas are Business Model Design, Innovation marketing and B2B/Retail marketing.
Courses Taught
| Year | Title | Country | Institution |
|---|---|---|---|
| 2023 | ARTEM Consultancy | France | 蘑菇视频 Business School |
| 2023 | AtI Design & Innovation Technologique | France | 蘑菇视频 Business School |
| 2023 | Nouveaux March茅s et Economie num茅rique | France | 蘑菇视频 Business School |
| 2023 | Inter Cycle Leadership & Manag. Strat. Luxembourg | France | 蘑菇视频 Business School |
| 2023 | Strat茅gie & Management des Achats | France | 蘑菇视频 Business School |
| 2023 | AtI Mobilit茅 Durable & Innovation Technologique | France | 蘑菇视频 Business School |
| 2023 | E-commerce et omnicanalit茅 | France | 蘑菇视频 Business School |
| 2022 | Competitive Intelligence | France | 蘑菇视频 Business School |
| 2022 | Continuing Professional Development | France | 蘑菇视频 Business School |
| 2021 | e-Commerce & Marketing Distribution Omnicanal | France | 蘑菇视频 Business School |
| 2021 | Marketing B2B et Management Grands Comptes | France | 蘑菇视频 Business School |
| 2021 | Category Management | France | 蘑菇视频 Business School |
| 2020 | Nouveaux march茅s et Economie num茅rique | France | 蘑菇视频 Business School |
| 2020 | E-Commerce & Marketing Distribution Omnicana | France | 蘑菇视频 Business School |
| 2020 | Marketing d'enseigne et de point de vente | France | 蘑菇视频 Business School |
| 2020 | Marketing d'enseigne & innovation commerciale | France | 蘑菇视频 Business School |
| 2020 | AtI. Marketing d'enseigne & innovation commerciale | France | 蘑菇视频 Business School |
| 2020 | Marketing B2B et Management Grands Comptes | France | 蘑菇视频 Business School |
| 2020 | Category Management et management des PGC | France | 蘑菇视频 Business School |
| 2020 | Politique commerciale et marketing mix | France | 蘑菇视频 Business School |
| 2020 | Politique commerciale et marketing mix | France | 蘑菇视频 Business School |
| 2020 | Seminar Strategy | France | 蘑菇视频 Business School |
| 2019 | e-commerce & omni-channel marketing | France | 蘑菇视频 Business School |
| 2018 | Business Model & Management of Innovation | France | 蘑菇视频 Business School |
| 2018 | Business Models & Corporate Strategy | France | 蘑菇视频 Business School |
| 2018 | Strategic Analysis & Business Model Design | France | 蘑菇视频 Business School |
| 2018 | Politique commerciale – Marketing mix | France | 蘑菇视频 Business School |
| 2017 | Marketing Strat茅gique | France | 蘑菇视频 Business School |
| 2017 | Strategic Marketing | France | 蘑菇视频 Business School |
| 2017 | Management Gds Comptes & Mktg B2 | France | 蘑菇视频 Business School |
| 2017 | Management strat茅gique de la distribution | France | 蘑菇视频 Business School |
| 2014 | Retail Marketing | France | 蘑菇视频 Business School |
| 2014 | Category Management & Trade Marketing | France | 蘑菇视频 Business School |
| 2014 | B2B Marketing and Key Account Management | France | 蘑菇视频 Business School |
| 2014 | e-Commerce and Internet Business Models | France | 蘑菇视频 Business School |
| 2011 | Business Model & Innovation | France | 蘑菇视频 Business School |
| 2011 | Strategic Analysis of Suppliers | France | 蘑菇视频 Business School |
| 2004 | ARTEM workshop "Retail Marketing and innovation at Point of Sales" | France | 蘑菇视频 Business School |
Research Interests
- Business Model Innovation
Publications
| Year | Type | Reference |
|---|---|---|
| 2025 | Communications in an Academical or Professional conference | MAKIELA, M., “Automotive : Major CO鈧� Polluters in the European Union” in 芦 Global Interdisciplinary Green Cities Conferences, 2025, Springfield, Massachusetts (online), United States of America |
| 2024 | Communications in an Academical or Professional conference | MAKIELA, M., B. REIS, S. BALDINUCCI, “CSR & Apparel Industry: Zara and Urban Outfitter” in The Global Interdisciplinary Green Cities Conference, 2024, Pittsfield, MA (online), United States of America |
| 2023 | Communications in an Academical or Professional conference | MAKIELA, M., S. FOELL, A. BONANNO, “Sporting Goods Industry: Nike & Puma strategies” in Green Cities Conference, 2023, Augsburg (online), Germany |
| 2022 | Communications in an Academical or Professional conference | SABATTIE, K., S. JEANDEL, M. MAKIELA, “CSR & Jewelry Industry: Tiffany and Cartier” in The聽Global Interdisciplinary Green Cities聽Conference, 2022, Lucerne, Switzerland |
| 2019 | Journal article | MAKIELA, M., “La fusion avec Fiat Chrysler, un mariage qui reste 脿 haut risque pour Renault”, The conversation, October 2019 |
| 2018 | Communications in an Academical or Professional conference | KRATZ, C., M.MAKIELA, “Cora Nancy, le challenge des produits locaux” NACRA 2018 Annual Conference. 2018, Orlando, United States of America |